Jucee – Juice & Smoothie Bar

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One of the elective classes that I took during my college education was Corporate Identity. In the class we learned a lot about the different things that go into creating a brand ID. The main assignment of the course was to create a Corporate Identity Package for a fictitious company. I chose to make my company a juice and smoothie bar called Jucee. The ID Package was to include a Letter Head, Business Card, Billboard Design, and more, all with a consistent identity. Check out some of the pieces attached. Adobe Illustrator was used for this project.

Jucee